By continuously monitoring the market for food, beverages and residence items, we provide exact benchmarks exhibiting how makes and vendors are executing determined by crucial steps. Our devoted client specialists use those steps to provide actionable FMCG insights.

Scarlet McNicol, Kantar’s worldpanel manner consumer supervisor and metaverse expert, discusses The important thing solutions manner vendors need to goal to help keep shoppers engaged. learn additional underneath. #fashionretail #Kantar #costofliving #weather #trend

????Amid rising Levels of competition, key songs streaming services are observing potent user growth! Worldpanel by Kantar’s EoD 2023 report highlighted YouTube's solid affect in new music discovery across all age groups. This brought about significant growth for YouTube audio and YouTube new music high quality in 2024. the truth is, YouTube songs grew to become by far the most adopted service in SMM Panel for Spotify Q2 2024. In the meantime, Spotify also saw continuous growth, using a two% 12 months-on-calendar year boost in penetration among music streamers.. Craig Armer reviews: “The music streaming sector is evolving with varied audio written content like podcasts and audiobooks, generating possibilities to have interaction older demographics who are much less involved but exhibit probable.

Vietnam's FMCG landscape is undergoing a metamorphosis with short-term difficulties in 2024 intersected with long-lasting shifts in demographic structure, economic outlook, and consumer preferences.

Having arrived at its least expensive charge in Virtually 3 decades in July, August noticed inflation nudge up again a little.

Following two years of reduced gross sales during Tet (the Lunar New Year), matters are anticipated to search for for that speedy shifting client products business this time close to Because the Vietnamese economic climate has recovered and people Possess a beneficial outlook on economic potential clients, according to market place investigation corporation Kantar Worldpanel Vietnam.

The challenge is convincing them of the worth of paid subscriptions, especially when Expense is a priority.” As YouTube songs potential customers in adoption and Spotify carries on to grow, a chance to provide personalized articles to various age groups is going to be crucial. when young listeners price algorithm-pushed recommendations, older users choose pre-made playlists. browse the complete write-up To find out more regarding how achievement In this particular dynamic marketplace will rely upon Assembly the wants of various audiences and featuring compelling articles past just audio.

Get helpful insights and developments details from our shopper panels for food stuff and beverages intake and use outside of residence.

How is my NPD launch being gained by purchasers from working day one, and what do I have to do to really make it prosperous?

concentrate on buyers based upon elements which include time of working day, vacation style, basket dimensions and working experience. moreover, maximise current associations and develop new types with concentrated insights that verify your well worth. Answering your critical questions

This is a combined image on grocery store cabinets with prices now mounting throughout 182 solution groups, as The prices in 89 Other individuals tumble.  kitchen area towels and baked beans are actually seven% and five% much less expensive respectively than they have been past yr.  With this kind of pricing distribute, shoppers will discover that the type of merchandise they’re Placing inside their baskets will seriously dictate the amount they pay out.

We watch FMCG buys and developments throughout all retail channels, by means of the largest consumer panels globally.

  although this is noticeable following 17 straight months of slipping charges, it in fact marks a return to the normal concentrations found during the 5 years ahead of the commence of the price of residing disaster.

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